We deal in reality and the unintended consequences of liberal applications of magical pixie dust as it comes out of the minds of some really dumb bastards. We know that at best, we are only offering you a fighting chance and hopefully it will be enough. They promise unattainable absolutes that any logic person will see are impossible to reach and that is why we will win.
In this vat of ointment called life, we see the fly. They see Tinker Bell. Go figure.