Back to my personal peeves about Mom & Pop Gun Stores.
Some stores looks like the reenactment of a Turkish Military bazaar. I have been to places that are so cluttered with aging stuff, I was expecting to see a coolie smoking opium hidden behind a stack of empty mortar crates. Although I am one of those weirdos that enjoy rummaging stacks of retired military paraphernalia searching for things that “I cannot absolutely live without” like an authentic G.I. stapler remover (the forefather of the Tactical 5.11 staple remover,) most people are not into shopping in the set of Hoarders. The new Gun Generation is used to have a clear view and not feel like they are in a maze extracted from a horror movie; so having a well designed and well-lit store is a good idea. If your shoppers can easily identify where the holsters-cleaning kits-range bags-etc are, the less questions & distraction you’ll get and more money gets into your pocket. Sometimes people simply do not have the time to subject a gun shop owner or employee to a game of 20 questions for the location of a bottle of Hoppe’s 9.
Another thing: please look professional. Those ripstop BDUs that you have been wearing since the Clinton administration? Toss them. The “Kill ’em all let God sort them out” T-Shirt? funeral pyre time. I kid you not, I went to a gun store where the top honcho was wearing a wife-beater and flexing muscles after every sentence. I am not demanding ties, shirts & suits but a business casual, polo shirts or even T-shirts with the company logo project an aura of professionalism that injects confidence in the new buyer or even a seasoned one. Stop looking like Hollywood’s version of a gun shop.
Cut the bullshit. Nothing makes me leave a store faster than hearing a sales person say “Well this gun here is what the Blue Ninjas in the Spec Ops community use and you should buy it too.” Welcome to the era of the Internet: the information is out there and people will find it the truth and some will even go prepared even if they never bought a weapon before. Your aim is repeat business not an expensive sell for that month’s commission. Make recommendations based on what the buyer needs and can afford and you will get him/her back and very possibly send business your way. Oh, and do not try to sell a pink .38 Special to a woman just because it is a woman and you think they are too dumb/weak to operate something heavier & bigger. I have seen way too many ladies handing their better-halves’ asses over with a full size 1911 to take them for granted.
And to close this rant, WHAT THE (BLEEP) IS A “NO LOADED GUNS ALLOWED INSIDE” DOING IN YOUR DOOR? Seriously, a gun free zone in a gun store? Should I even go into how big a fail we are talking about?
OK. I am done.