He almost instantly started on a 5-10 minute rant about how evil and mean gun bloggers were, and how we only spew lies. I tried to give him a couple outs, since I know that there are many out there that bash Taurus because that’s what all the cool kids do, and not because they’ve had bad experiences/done research/etc. They’re not the only company that has that issue. Some deserve it, and some don’t, and I have been giving them the benefit of the doubt. He failed to act like I might be different. Thanks to Taurus’ sales rep, I have learned that they do not wish to have the benefit of the doubt, nor would they like my good will, business, or recommendations to others.
I would love to say I am surprised at the Taurus Rep reaction, but it would be a lie. Taurus, like many Latino-Based companies, still has not figured out that the US Market favors the consumer and suffer with the Take-It-Or-Leave-It attitude because consumers will gladly leave it and go to the competition.
And that is the concept that is hard to swallow to Latino business people: Competition. The Latin business model is one of oligopoly or downright monopoly and that affects both quality control and good prices. And while it is true that maybe the markets down there may not require or cannot afford 7 different manufactures of a good, the few companies will make sure not even importation of competing products are allowed by putting pressure on the government to either levy outrageous import taxes or banning them altogether from the country…. unless it is them doing the importation.
Now, as a consumer you either learn to accept a subpar product, do without or figure out how to smuggle good stuff in to keep your business going. Sometimes the mark up or desperation is so big, a trip to another country where the good product is freely available is not only necessary but even affordable compared to buying the local or subpar imports. Not everybody can do this and thus these companies flourish pushing their crap.
They do get the shock of their lives when dealing with US Customers. Not only they will not buy your crappy shit, they have no bones about telling others not to buy your shit. Word of mouth, something that was dismissed in their countries of origin now becomes (in their eyes) their biggest enemy and lash against it. But what is even sadder and the case above shows, is that US business people hired to work by these companies, default to their crappy business practices instead of being the ones telling HQ “You guys, business is not done like that here. Change is needed.”
Taurus does have a Quality Control problem, nobody with a brain can deny it. And that problem destroys any innovation they can come up with. I keep believing that The Curve is something that will be soon repeated and improved by other companies, but Taurus appears to be already recalling the few ones out there and not saying why…and we really do not need to figure that out much.
I have a soft spot for Taurus. My first gun as a Free Citizen was a PT-92 and it came handy in a couple of occasions plus got me started in IDPA. But the company needs to either step up or simply pull up stakes and go back to sell their crap to gang members in the favelas of Rio.