Let me get this out-of-the-way: I love Magazines in Digital Content. I inherited the wife’s old Kindle and I am still not sold on E-Books, but magazines make all the sense in the world, specially if you suffer from diminished shelf space syndrome. The only drawback is that SWAT Magazine does not appear to be available for other than Apple crap.
Now to the main feature: Last night I downloaded a copy of a Gun Magazine that is not one of the old traditional Gen 1.0 ones. As soon as i started reading it,, testosterone started to flow out of my kindle and dripped into the Mexican tile floor which suddenly developed hair and an attitude. The Kindle itself bulked up and was showing muscles while demanding me to drop and give it 50 push ups. Scrolling through, I saw version 2.389 of the ultimate AR capable of downing a mule at 1,200 yards and only costs $3,500 and that is without the $12,000 1x red dot hand made by Goth virgins in a remote shop hidden in an abandoned German WWII bunker.
I also learned how to make a bomb-proof shelter in the desert by using a scorpion claw and spit as tools. And you can actually get water from squeezing rocks but only if you are in such a perfect manly shape, you don’t need a pistol but carry two 10lbs kettlebells instead. And of course you ain’t tactical shit unless you have a 12-pack of silencers for different guns/occasions and matching your latest and greatest tactical fashion… and this year Weasel Brown is all the rage. Basically the mag was Ballistic Playboy: nice to look at the centerfolds, but you know damn well you are never going out on a date with what was in the picture, much less score.
We need a regular newsstand magazine for the regular folks. I need a range report about the latest Savage rifle under $400 and not an extensive write-up about a Holland & Holland T-Rex Killer in 1 Bore. I want to see an article about how to properly maintain a Hi-Point to reduce malfunctions as much as possible, because 99% of us cannot afford a custom-made 1911 with a trigger that can be adjusted to 1.5 ffpu (fairy fart pressure units). And instead of wasting 3 pages in how to distinguish between a grizzly bear print from a cougar and a wild pig, a basic treatise on gang tags and graffiti would be more helpful to avoid getting into trouble.
I am just asking the proper application of common sense and targeting your work for the right people. Your new audience is young and old, female and new retirees that made the decision to take care of their own safety and live in mostly urban/suburban areas where knowing how to build a fire with irish moss comes a distant fortieth.
I have more ideas, but if we get one magazine started and aimed at the new 2.0, I’ll call it a victory for all of us.