The theme was: gun + pink = lady gun.
I have heard the complaint ad nauseam that pink guns don’t appeal to women.
So let me set the record straight on my beliefs on this issue.
I am an ardent free market capitalist. I believe if there is a niche out there that is not being filled or being filled poorly, fill it yourself.
There are guns that I want, and would LOVE to have that nobody makes. Why don’t other companies make them? I don’t know.
God, luck, and financed willing, one day I’ll be rolling my own when it comes to guns. I’ll design what I think will sell.
If I’m right… BANK!!!
If I’m not… bust (or change in business model).
All I can do is encourage more women who like shooting to start their own ranges and their own training schools and even their own gun or accessory companies.
I don’t want to design guns for women, for the same reason I don’t want to design pants for women. I don’t know what they want.
But, if one day, I’m cranking out my own products, I’ll be happy to hire some women shooters to design what they think will attract more women into shooting, and we’ll let the market see if they’re right.
There is plenty of room in the tent for everybody.