Moms Demand: Hitching your BMW to the wrong horse.

The Nationwide Superbowl commercial managed to piss a lot of people off.  It is a good, poignant and creative ad, but the Superbowl might have not been the proper event to have it aired. We can discuss consequences in a bit.

But what was not unexpected (at least for me) was the reaction of the Gun Control cavalcade and specially Shannon Watts:

Moms Demand Nationwide 1


I love the misuse of cancer statement. Their own report says that about 100 kids, zero to fourteen die of accidental shootings (their estimations, not the lower official CDC numbers which is lower), while the American Cancer Society estimates 1,350 cancer deaths for the same age group. And let’s take into account we are comparing dissimilar causes of death

Mother Jones magazine happened to tweet about the ad, but failed to mention guns so they incurred in Shannon’s ire:

Moms Demand Nationwide 2

Now, there is no doubt that the ad generated a lot of talk and conventional wisdom says that it is a good thing, specially in this age of Youtube where replays of the ad will be done for free without the company having to buy more air time than needed. But there is such thing as negative attention or basically people in big numbers disliking the company because of the commercial; one thing in becoming famous and another is becoming notorious. Everybody knows both Mother Theresa and Charles Manson, but they are not necessarily transmitting the same message.

There is a palpable need to be first in this era of instant message delivery. But for somebody who worked so many years in PR, mistakes like this one are inexcusable.

But fanaticism will make you do stupid stuff and I don’t mind that.

5 Replies to “Moms Demand: Hitching your BMW to the wrong horse.”

  1. I saw a add that showed two of the main dangers kids face. Under sink cleaning supplies (poisons) and a bathtub full of water. Or did (T)watts forget that more children drown in tubs and pools than they do from gunshots.

    Guns kill more kids than cancer? There’s no words for that stupid statement. I thinks she’s falling over the edge.


    1. They just toss them out there, and, in the knowledge that average folks don’t have the gumption to vet their assertions, count on maximum impact among the willfully ignorant.

      Which is, sadly, MOST people.


  2. (t)watts and her ilk have attained the title of IPOS/SPOS* from me. Congratulations.

    *Ignorant Pieces Of Scat/Stupid Pieces Of Scat. Or insert your own “S” word as you deem fitting



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