One of the Super Bowl commercials not leaked in advance was one from Ram Trucks. It quotes part one of Dr. Martin Luther King Jr.’s final speechs, known as the “Drum Major Instinct.”
Part of motivation of the use of this speech was that it was delivered 50 years ago to the day of the Super Bowl.
This is the ad.
The text of the section of the speech used is below.
If you want to be important—wonderful. If you want to be recognized—wonderful. If you want to be great—wonderful. But recognize that he who is greatest among you shall be your servant. That’s a new definition of greatness.
And this morning, the thing that I like about it: by giving that definition of greatness, it means that everybody can be great, because everybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and your verb agree to serve. You don’t have to know about Plato and Aristotle to serve. You don’t have to know Einstein’s theory of relativity to serve. You don’t have to know the second theory of thermodynamics in physics to serve. (Amen) You only need a heart full of grace, a soul generated by love.
Personally, I thought the commercial was excellent.
Chrysler/Dodge/Jeep always does the best Super Bowl ads. They try to do something inspirational.
The 2013 Super Bowl ad for Ram used a speech by Paul Harvey about farmers. It was brilliant.
Then there was the Clint Eastwood “Halftime America” ad from 2012.
The 2011 Jeep Grand Cherokee ad was a testimony to the greatness of American manufacturing, and was aptly named “manifesto.”
Then, there was the Dodge Challenger “Freedom” commercial. True is was not a Super Bowl ad, but it was for the World Cup.
I think this year’s Ram commercial followed well in the footsteps of other uplifting commercials. That the progressives hate it, at this point, is a sign of a job well done, because those same people have everything else good in life.