Apparently investors are starting to resent the use of their investment as political tools.
And at least one analyst seems he has not check the news lately and read about what has been published about Dick’s:
“The alt-right calls for a Nike boycott will fail just like the boycott of Dick’s Sporting Goods failed,” said Matt Powell, a senior advisor with market research firm NPD Group. “Old angry white guys are not a core demographic for Nike.”
Another analyst points at something interesting: That maybe Nike is too mentally encapsulated in one area. From the same article:
Another analyst, GlobalData Retail’s Neil Saunders, said the campaign will harm Nike in middle America, where it is battle Germany’s Adidas (ADSGn.DE) for dominance in the sneaker market.
“The company’s stand may go down well on its native West Coast; it will be far less welcome in many other locations,” he said.
You know? Eventually there is going to be an Enron-type of company collapse and maybe then companies will get rid of the executives that still think being politically Woke and pissing off half your customers is a good idea.