A friend who knows that I covered the David Hogg spite pillow story a few weeks back sent me this:
David Hogg’s Pillow Company Seems to Have Already Failed
Watching Hogg try to launch his pillow company, called Good Pillow, was like being forced to watch a train wreck, as his public pleas for ideas and suggestions felt more like desperate cries for help than legitimate crowdsourcing. Yet the patheticness of it all didn’t matter to the media. As PJM’s Megan Fox reported last month, Hogg’s pillow company, despite being in the embryonic stage of development, (they didn’t even have a logo yet) was getting free publicity from the Washington Post.
Well, so much for that. Good Pillow’s website (featuring their $200 2-hour logo) doesn’t appear to have been changed in a long time, and Good Pillow’s Twitter account hasn’t posted a tweet in over a month. Its last tweet, posted February 10, reported that the company is “trying to finalize the list of charity partners will [sic] be launching with” and asked followers to list any organizations they should support.
Since then, silence.
Hogg didn’t even register the trademark.
I predicted they would fail as a business. Woke business always fails and, by Jove, they were Woke.
But I realized the running a successful business wasn’t their plan.
Hogg is a member of the gig generation. His tech CEO partner is of the “create a startup and sell it” mindset.
Hogg loves the limelight and controversy. He thrives on it.
This was a grift. This was always a grift.
Get a bunch of controversy going. Collect money from Leftist investors who want to virtue signal their hatred of My Pillow.
Fake a business plan.
Walk away richer and with more TV appearances than before.
Everyone forgets about the actual pillows and none of the woke investors want to sue the child gun violence survivor professional victim David Hogg.
The business fails as a business.
It succeeded mightily as a scam for 15 more minutes of fame and a bunch of quick cash.
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