A friend who knows that I covered the David Hogg spite pillow story a few weeks back sent me this:

David Hogg’s Pillow Company Seems to Have Already Failed

Watching Hogg try to launch his pillow company, called Good Pillow, was like being forced to watch a train wreck, as his public pleas for ideas and suggestions felt more like desperate cries for help than legitimate crowdsourcing. Yet the patheticness of it all didn’t matter to the media. As PJM’s Megan Fox reported last month, Hogg’s pillow company, despite being in the embryonic stage of development, (they didn’t even have a logo yet) was getting free publicity from the Washington Post.

Well, so much for that. Good Pillow’s website (featuring their $200 2-hour logo) doesn’t appear to have been changed in a long time, and Good Pillow’s Twitter account hasn’t posted a tweet in over a month. Its last tweet, posted February 10, reported that the company is “trying to finalize the list of charity partners will [sic] be launching with” and asked followers to list any organizations they should support.

Since then, silence.

Hogg didn’t even register the trademark.

I predicted they would fail as a business. Woke business always fails and, by Jove, they were Woke.

But I realized the running a successful business wasn’t their plan.

Hogg is a member of the gig generation. His tech CEO partner is of the “create a startup and sell it” mindset.

Hogg loves the limelight and controversy.  He thrives on it.

This was a grift.  This was always a grift.

Get a bunch of controversy going.  Collect money from Leftist investors who want to virtue signal their hatred of My Pillow.

Fake a business plan.

Walk away richer and with more TV appearances than before.

Everyone forgets about the actual pillows and none of the woke investors want to sue the child gun violence survivor professional victim David Hogg.

The business fails as a business.

It succeeded mightily as a scam for 15 more minutes of fame and a bunch of quick cash.

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By J. Kb

4 thoughts on “A successful business was not the goal”
  1. This is my surprised face: ?

    I was just thinking last night about GoodPillow, and what happened with it. Seriously, I have a pos tit note right here with the words Good Pillow on it.

  2. I recall one of Hogg’s fellow travelers making some interesting remarks about Hogg’s departure from March For Our Lives.

    The real grifter was Hogg all along. Heh.

  3. Pity it couldn’t be a grift like in The Producers, with Hogg owing back all the investments plus 20% of his proceeds … each … to dozens of investors.

    Then again, they’re all True Believers and don’t mind donating to such a high-profile Gun Violence Survivor [TM] and fellow Trump hater, even if they get nothing back.

  4. A couple of things.

    First, the Left is utterly merciless when it comes to their former child prophets and woke sages. They will gladly sacrifice yesterday’s woke heros for a political gain. So, Hoggy boy isn’t safe from investors because he’s a “survivor”.

    Second, he knows his ‘brand’ is pretty much gone, his 15 minutes are pretty much over. So, this is a last second attempt to cash in, and it really didn’t work. Grift kind of sucks when it’s not enough to retire wealthy- and it’s pretty much assured he didn’t get a lot from this scam.

    Third, he’s now DOA for any future woke scams. His bridges are pretty much all burnt at this point, especially with the anti-gun brigade.

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