Clay Watkins loves LaCroix brand sparkling water — especially the watermelon flavor.
So the suburban Chicago school teacher was excited when he spotted it on sale at his local grocery store: two packages for $8.
“I went to grab the package and I was like, ‘Wait a second,'” Watkins recalls.
He was surprised to find a package that once held 12 cans of sparkling water had been downsized to 8 — with no change in price — a common practice known as “shrinkflation.”
“I’m not a mathematician,” he says. “I teach science. But I think that’s a 33% price increase.”
The Labor Department said Friday that consumer prices in May were 8.6% higher than a year ago — the largest increase since December of 1981. Prices rose 1% between April and May, led by jumps in the price of gasoline, groceries and rent.
Davey says since that Russia’s invasion of Ukraine pushed gasoline prices through the roof even middle-income consumers have begun pushing back against price hikes. They’re increasingly turning to discount stores and opting for cheaper generic products.
Joanne Lee buys regular eggs now, not the more-expensive, free-range kind she prefers. She’s traded down on her salad toppings as well.
“There’s a certain crouton that I like. But that is like $1.50 more than the generic Kroger brand, so I’ve switched over,” Lee says. “They’re not bad. But they’re not the quality that I usually like.”
LaCroix is the favorite swill of AWFLs, so it can go to $8 a can for all I give a fuck, and I hope it does.
This whole article is just grotesque in its framing:
Woe into the poor bottom rung of the elite who are forced to buy the store brand of their favorite elite free range organic products like the rest of us haven’t been scrimping and saving on generics and buying in bulk for a while now.
But maybe this is a good thing. When some AWFL has to settle for generic zero calorie artificial fruit flavored carbonated piss-water over the brand with the elitist French name, maybe she can Karen at a Democrat fund raiser and they might actually fucking do something.