But this is a question of business practices, not rights. A restaurant can theoretically use force to remove me from a table in the middle of a meal if a higher-paying customer demands my table. If they do, then I can decide never to eat there again, and to publicize the incident so that others may decide not to eat there as well…

Source: GayPatriot » Doing What’s Legal Versus Doing What’s Right

Ultimately, the Company s not owned by the CEO (who came out defending what happened) or the managers who screwed up the on the ground situation, the company belongs to the investors and many of them Mom And Pop and Grandma and Grandpa with retirement accounts and 401Ks who had their monies tied in a company that took a hit of over  $600,000,000 That is 100 million over half a billion)  in loses for wanting of a plane seat.

I reckon the beatings should be directed to somebody else in Corporate.

UPDATE: Fortune is now saying that the stock has dropped $1.4 billion.  I think the investors are past the beat & drag the CEO stage and must be thinking about Draw & Quarter.