We all know via the movies about the reward posters. But this here makes sense. While the poster is fixed to a location, the classified goes wherever the newspaper goes with a great chance to being seen by people far from the original location. This was quite common from what I have seen in the archives and it strikes me that I never seen it in the movies or documentaries.
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With a classified ad, you just don’t get that dramatic moment when the perp rips the wanted poster off the tree.