The NBA is going to try to unring the woke bell
Sports Illustrated reported that the NBA finals games 2 and 3 had the lowest recorded viewership in history.
Observer stated, “NBA Finals Ratings Tank to Historic Lows in Upended Pandemic Season.”
So it probably makes sense why NBA commissioner Adam Silver said this during an interview:
Rachel Nichols: The NBA has certainly been the most visible billion-dollar organization championing social justice and civil rights. As you noted in your press conference the other day, though, that has not been universally popular. How committed are you to being that going forward?
Adam Silver: We’re completely committed to standing for social justice and racial equality and that’s been the case going back decades. It’s part of the DNA of this league. How it gets manifested is something we’re gonna have to sit down with the players and discuss for next season. I would say, in terms of the messages you see on the court and our jerseys, this was an extraordinary moment in time when we began these discussions with the players and what we all lived through this summer. My sense is there’ll be somewhat a return to normalcy, that those messages will largely be left to be delivered off the floor.
And I understand those people who are saying ‘I’m on your side, but I want to watch a basketball game.’
I guess it’s all fun and games until you look at historic low viewership and empty arenas and realized just how much money you lost.
So the NBA is going to try to unring the woke bell and save themselves from going broke.
I wonder how well that will work if the players will accept that or not?
Can the NBA recover its viewership or has the sport killed itself as a multibillion-dollar enterprise?
I don’t know, but all I can say is “fuck em.”