Why IDPA? Creativity.
Laugh all you want, but it kinda messes shooters up to see something like that in front of them. Specially if they are wondering how cols it is and having to remember that they cannot shoot that target.
IRRC, Melissa never got hit, at least not on purpose. There is a video out there somewhere of a blogger who should remain anonymous and who took on Melissa’s implants after the match was over.