I know, I know, you are tired of me talking about it. But last night during the State Of The Union, we had excellent examples of the use of optics. Trump had people like a rehabilitated convict to a 100 year old Tuskegee Airman to drive home the idea that he is doing more for minorities than anybody before. Praised ICE and his agents with the presence of a Hispanic officer which kinda kills the ICE = KKK narrative. And there were more moments like this through the speech including the recognition to Rush Limbaugh that was Trump’s way to piss on the Democrat’s eye.
But even though people were talking about those moments, the top optic moment of the night did not come from Trump but from bonehead Nancy Pelosi:
She was pissed, no doubt. She spent the speech trying to control her reactions to the President and failing only to have her guest start screaming at the President during the speech like it was some county fair and she finishes by tearing he copy of the State of The Union in front of God and Country demonstrating an amazing level of pettiness.
Wether it was a pre-staged move or not, people immediately classified her actions as bitchy and disrespectful. The Narrative was set in Social media before she was able to get out of chambers and it will never be seen in any other way.
And that my friends, is bad optics, the kind that will destroy anything you’ll do in the future. She gave ammunition to her enemies and made the President’s voter base even more aroused in his defense.
She archived the opposite she was looking for.