This Tweet from March for our Lives is pure gold (link is live but screengrabs are forever).
The article is from American Military News:
Very first sentence:
Colt Firearms will be ending its production and sales of its AR-15 rifles due to lack of public demand amid excess market capacity.
They saw “lack of public demand” but skipped over “amid excess market capacity.”
Colt released a statement on Thursday to clarify the decision, which was made because the company simply isn’t selling enough of the rifles in the civilian marketplace to continue devoting the resources into it — a pattern that may be attributed to Colt rifles’ $1,000+ price tag and a market supplied with lower priced competitors.
Nobody wants to pay a grand for a Colt AR-15 when you can get one from Palmetto State, DPMS, Anderson Manufacturing, and S&W for sub $500 depending on features, and all just as reliable and often more accurate.
Colt President and CEO Dennis Veilleux said, “The fact of the matter is that over the last few years, the market for modern sporting rifles has experienced significant excess manufacturing capacity. Given this level of manufacturing capacity, we believe there is adequate supply for modern sporting rifles for the foreseeable future.”
The market is flooded with low-cost alternatives that Cold can’t compete with so they are pulling out of the game.
“On the other hand, our warfighters and law enforcement personnel continue to demand Colt rifles and we are fortunate enough to have been awarded significant military and law enforcement contracts. Currently, these high-volume contracts are absorbing all of Colt’s manufacturing capacity for rifles,” he said.
Rather than lose money on the civilian market, they are putting all their resources into military contracts – which by the way are mostly overseas to support allies in the war on terror.
Veilleux doesn’t want customers to think the decision has any bearing on the company’s support of civilian customers or the Second Amendment.
Colt isn’t doing this for political reasons, just the money.
So this article contradicts the very essence of March for our Lives’ Tweet. They read the first nineteen words of the article and jumped for joy and ignored the rest,
I just wouldn’t consider the idea of the market being so flooded with cheap AR-15’s that Colt can’t profit off civilian sales as their definition of “winning.”
That’s more like our definition of winning.