With the exception of a couple of ads, they pretty much were “meh” or sucked. Even eternal favorite Budweiser failed to deliver with his revisiting of the Horsie/Puppy love (My first thought was “Well, the damned dog did not grow from last year, did it?”.)
About the only one that I found funny and creative (not by much) was Snickers taking the “You are not your when you’re hungry” bit to an extreme:
The rest of the commercials were lacking imagination or even preachy/Social Justice BS.
At least the game was awesome… that should count for something. 😀