Now this is ironic.
Reading an article about Sears decay and how their pension plan is one of the thing killing the company when I run into this:
Many other analysts have blamed Lampert himself for Sears’ misfortunes. They say he made bad decisions about marketing, didn’t invest enough in stores and didn’t commit to selling online.
Americans’ increasing preference to buy online, and at big-box stores rather than malls, is a major problem for the company. Sears has lost $11.7 billion since its last profitable year in 2012
Selling online is just a very modern and very efficient version of the old mail order catalog sales: You chose what you wanted/needed at home, send payment and get your stuff delivered. The irony is that Sears was, for many years, the biggest catalog seller in the world. Many young ones won’t even know about it, but the Sears catalog started in 1,888 and was integral part of the American Household for decades (and outhouses too) till the 1980s and finally quit in 1993.
Many old school companies are blaming Amazon for their own reduction in sales, but that Sears is taking it in the chin when Bezo’s baby is nothing more than a very modern version of the Sears catalog is very ironic when you are supposed to have over a century’s worth of experience. And they even sold guns and houses!
Economic Darwinism is as ruthless as the regular one.