“Hi. I’m Bruce Springsteen, millionaire musician, but today I’m driving around bumfuck nowhere in some busted ass old jeep to a melancholy soundtrack looking like an extra on Longmire so that you know I’m JUST LIKE YOU. Poor.
Look. A cross. Because Jesus or something. I don’t know. I got paid like two hundred grand for one day of work. Here’s some high-minded sounding poet laureate style voice over about how we’re all in this together that I probably recorded in the studio in my mansion.
READ THE ROOM, JEEP! – Larry Correia.
I saw the Jeep ad in YouTube and it felt so condescending that it angered me and generated as torrent of Eff Youses.
I do feel for Springsteen. Having to be out there in what I believe felt to him like enemy territory, constantly afraid of the Poors approaching him by accident? I bet he demanded combat pay and PTDS therapy.
Oh, was that Bruce Springsteen? I had no idea.
The level of condescension and lefty preaching was at an absurd high this time around. I enjoyed the game, but the ads were mostly disgusting, with a few stupid ones mixed in.
Jeep, owned by Fiat, trying to portray themselves as a symbol of American fortitude and we’ll kick you ass like we did in ’45 attitude. They hire an aging, millionaire, leftist, rock-star to tell us we’re all in this together, and to meet in the middle (of America). That’ll work well for ‘ya.
Worse than the ads was halftime show.
Saw that ad.
Decided Jeep was officially off my buy again list.
Glad to see Larry give it the good frisking only he can deliver. Seriously, Jeep must have decided people in liberal cities are their future. “Give in and just let the left do what they want to do.” is not a winning campaign with their traditional base.
Then again, I did decide Jeep was out of the running when Chrysler took over in the mid 90s anyway. Not for political reasons, but because I think Chrysler is run by idiots.
And, I am glad to say that my early 90s Jeep is still running strong. I now have an incentive to keep it running for another decade or so.
Chrysler bought Jeep in the mid 80s. The result was some of Jeep’s best vehicles.
Going to have to disagree with you there John, but we all have our opinions. (And, in ’96, Chrysler decided the 4.0L straight 6 that is time proven should be replaced with a new V-6. Curiously, there are a LOT more 95 and earlier Jeeps still out there, but the late 90s ones are pretty rare.)
Had a YJ with the 4.0L inline 6 cylinder. Loved that car. Afaik it still runs but I had to sell it.
Pablum. The 1996-7 Jeeps used the EXACT SAME engines as 1996…the 2.5 four, the 4.0 six, and in Grand Cherokees, the Chrysler 318. Late 90s Jeeps are quite common, especially TJ Wranglers and XJ Cherokees. Engines were about the only thing that DIDN’T change when the new TJ Wrangler was introduced.
Have to say, I always have a soft spot for the Wrangler style jeeps.
The modern Jeep line, though, mostly leaves me cold from the styling, and the value proposition just ain’t there. As Mrs. B said when she was looking for a new car, I’m not about to pay a 30% premium for a car named after a cartoon character.
Bleep bleepin bleep him and all just like him. I WAS a big fan in the 80s… then I listened to him one day on the radio and had an ahh ha moment. Americans from all walks of life made him rich and he hates America…. little guilt goin on there?? I dont care
It’s hard to see how the slogan “The ReUnited States of America” is the way for them to reach their core market. Do they really think that left coast Biden/Pelosi/AOC fans are the new Jeep customers?
Im really missing my 78 and 79 Wagoners right now