Ma Boyle died, The North Face went woke, now it will die too
North Face turns back on local oil and gas company
Innovex Downhole Solutions says it was recently denied an order of jackets by The North Face, a popular outdoor recreation company because they are in the oil and gas business.
“I was surprised but not surprised if that makes sense,” Innovex CEO Adam Anderson said.
Innovex is based in Houston and has nearly 100 workers in the Permian Basin.
Each year, the company gets a Christmas gift for its employees. This year, it was supposed to be a North Face jacket with an Innovex logo, a company Innovex has ordered gear from in the past.
The company providing the jackets said The North Face doesn’t want to support the oil and gas industry in the same way they’d reject the porn industry or tobacco industry.
“They told us we did not meet their brand standards,” Anderson said. “We were separately informed that what that really meant is was that we were an oil and gas company.”
So oil and gas is just like porn?
Hu? I was unaware that Porn Engineering was a thing. My minor was Petroleum Engineering. I should have switched to porn.
The mind numbing thing about this is that the best selling TNF products are 100% polypropylene and nylon, which are synthetic polymers that come from petroleum distillates.
Maybe the oil and gas industry should reciprocate. Leave them to make winter gear out of vegan hemp.
Fuck ’em, their shit is overpriced anyway.