By Miguel.GFZ

Semi-retired like Vito Corleone before the heart attack. Consiglieri to J.Kb and AWA. I lived in a Gun Control Paradise: It sucked and got people killed. I do believe that Freedom scares the political elites.

5 thoughts on “Heritage Foundation – The Portland Commercial”
  1. Preaching to the choir. Sorry, but I’ll pay $10 for every person persuaded by this, if you’ll give me $1 for every one not.

    1. That’s true of ANY kind of persuasive video, probably. If people already agree with it, they can’t be persuaded, whether most people agree with it to start with, or few people. Most people cling to what they believe, so even the most effective videos only convince a fraction of the people who actually watch it (and who needed persuading) to change their minds. To even change 1 in 10 people’s minds would be an extremely effective video. So you’d be making money off of that deal no matter what the video was, even if you weren’t counting people who didn’t watch the video at all or who didn’t need to be persuaded (theoretically if 7,599,999,100 people globally DIDN’T watch the video, compared to the 100 who did, you could count them all as “not persuaded”, but that’s probably outside of your meaning)
      The idea is to make a video, give it the widest possible viewership, preferably among people who need to be convinced (although these can be useful for keeping the ranks closed up on your own team too), and hope that even 1 out of 50, or 1 out of 100 people will actually change their mind, or more likely START to change their mind, make them a little bit uncertain, a little more receptive to the next information they hear, a little more dubious of their own side’s rhetoric, etc. If you get 5 million people to watch it, that’s 5,000 new potential supporters, even at 1 out of 100 who were convinced.

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