Apple CEO Tim Cook kicked off this year’s Worldwide Developers Conference addressing two major events affecting the world at the moment: the Black Lives Matter movement and the worldwide conronavirus pandemic.
Cook said Monday that it’s time for the US to “aim higher to build a future that lives up to our ideals” of equality — and to take action. He highlighted Apple’s Racial Equity and Justice Initiative, which will distribute $100 million to “challenge systemic barriers that limit opportunity for communities of color in the critical areas of education, economic equality and criminal justice.” And he also talked about the company’s new developer entrepreneur camp for black developers.
Apple published this announcement on their website:
Apple today announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. These forward-looking and comprehensive efforts include the Propel Center, a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs); an Apple Developer Academy to support coding and tech education for students in Detroit; and venture capital funding for Black and Brown entrepreneurs. Together, Apple’s REJI commitments aim to expand opportunities for communities of color across the country and to help build the next generation of diverse leaders.
What did that $100 million dollars buy them?
Antifa set the Apple store in Portland on fire pic.twitter.com/h3hqxJW1gq
— Jack Posovic 🇺🇸 (@JackPosobiec) April 17, 2021
Fuck ’em. Let it burn.