NBC Sports will not be a sponsor of the nation’s largest gun trade show next year, a spokesperson confirmed to Media Matters. The network had served for several years as a top sponsor of the event, which has billed itself as a show of industry strength against stronger gun laws.

“Our level of sponsorship has varied each year, and this January we will not be sponsoring the show because it does not make business sense for us at this time,” said the NBC Sports spokesperson…….

……..While NBC Sports will not sponsor the event, their executives will be at the show conducting meetings and entertaining clients, according to the network’s spokesperson, who stressed that the network is participating for the show’s focus on hunting and outdoor sports, not firearms.

via After Years Of Support, NBC Sports Will Not Sponsor Nation’s Largest Gun Show | Blog | Media Matters for America.

I confess that I have no idea about the level of influence or participation that NBC Sports had on the SHOT show. It could not be that big since I never seen a TV special from them about it and I get my dose of SHOT Show news from the usual suspects: The already known Firearms Cable shows like American Shooter, Gun Talk TV and one of the several hundred shows from Michael Bane, plus the blogosphere.

My take about NBC Sports not sponsoring SHOT? A resounding “Meh!”