Wow, that’s an expensive pillow to manufacture.
Usually you are looking at a cost to price ratio of 10:1 or more. This will be a $200 pillow for sure.
Seems smart to hold inventory in a currency that varies wildly in exchange rate. Why not Venezuelan Bolivar or Zimbabwean Dollars?
Super top down. All the important stuff is subcontracted.
For a company thar is supposed to be selling a physical good, that is a huge bottleneck.
$40 for monogramming on top of a $300 pillow. Yikes.
They have an insane employee compensation package thought of but they don’t have a manufacturer that can meet demand.
TThat’s far more important that having a reliable manufacturer, viable design, or raw material supplier. They got their social media nailed down though.
This is a thing?
https://twitter.com/williamlegate/status/1359121931954446336
That is an obscenely low offer to a top tier designer. Like, holy shit, I know industrial engineers who that equates to about 45 minutes in billing. Thats not even a raw sketch. Slap a zero on that for a draft design for a moderate size company logo.
That’s what $200 gets you. A stock doodle. What the hell does that have to do with pillows or sleep.
I just did a Google image search for “science logo” and got a dozen similar logos. This is generic as fuck.
Gotta save money for the Executive Assistant salaries.
Also, they have a manifesto?
Oh they are so fucked.
This is being run like an hyped dot com start up not a boring manufacturing company making a household good that most consumers select based on price.
For the cost of one of these pillows I can buy 10 at Costco and would prefer to have 10 from Costco. Is having only one pillow a law I’m not aware of because I sleep like a baby on a mountain of cheap pillows collected over the years.
I guarantee that they will sell out of their first batch order, almost exclusively to rich Leftists who want a virtue signaling gris-gris.
They will declare that a victory even though it folds after that because they are ridiculously top heavy and are selling $300 pillows.
I also bet that they will fuck over their supplier and leave them with unsold inventory that they ordered but didn’t pay for before they folded.
We shall see.
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