Cava Group is a restaurant company founded in 2006 that owns the Cava brand of Mediterranean fast casual restaurants.
They also bought the Alabama founded chain Zoes Kitchen.
They decided to Tweet this nonsense.
This is the image if they ever decide to delete the Tweet.
They are very proud of the fact they reduced the percentage, and probably the number, of white employees.
If you go into the Tweet and read the replies, overwhelmingly they say that Cava is racist and if they are proud to have fewer white employees then they should be proud to have fewer white customers too, and they (the people replying) will not eat at Cava again.
Four things must be noted.
One: Cava is a Mediterranean style restaurant. Hummus, Falafel, salads, etc. Not to be overly prejudiced, but food that is very popular with white, upper middle class people. Pissing off your primary customer demographic is a bad idea.
Two: Cava was founded by Greek immigrants, so white people.
Three: COVID restrictions have already lost them 85% of their usual revenue.
Four: If they had to lay people off because of this revenue loss, and they used that as an opportunity to thin out the number of white people, they have one hell of a lawsuit on their hands.
You’d think the last thing a struggling restaurant chain would want is to drive away customers with a stick, but Cava seemed proud to do just that.
I wonder if bankruptcy is around the corner for them.
They went woke, now they are gonna go broke. Fuck ’em.
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