There are few things I hate more than Insagram bunnies.
In Huntsville I had to deal with NASA bunnies.
They have some version of “I fucking love space/science/STEM” captioned while they get the T&A on display in front of a Mercury capsule or Atlas engine.
I was ready recently about a tool bunny who poses with tools at job sites like she actually framed that wall.
It finally dawned on me why.
Exactly what about it pisses me off so much.
It’s a form of intellectual property theft.
That bunny might get half a million views. She might get paid for those views and get sponsorships or ad revenue.
But what about the man who got $20/hr to frame that wall that she’s used as her background?
What does he get?
She used his labor to set up her photo shoot.
If I make something and someone comes along and uses it for a viral post, I want to get paid for that.
It’s the principle that those of us behind the scenes who make everything the influencer uses don’t get royalties for our labor that bothers me.
I want intellectual property law to assert that social media backgrounds belong to the creator of the background and are owed value.
If I create something and you pose on it and it goes viral, I want half of your ad revenue.
I believe I’m entitled to that.
If an influencer doesn’t want to give that up, then he/she can frame their own walls, build their own rockets, or pose in a blank white space.
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